Hoardings for publicity - Midday way

Using Hoardings effectively as publicity medium must be an art. It is a completely different and highly limited medium, when compared to Television. You don't have the luxury of having catchy video or audio with a background music and all you have is a two-dimensional surface to sell your product. You will have to take pity at the convept creators for, they have the get the attention of the people in a short span ranging from 20 or so restless seconds in a traffic signal or to few seconds, when their attention is diverted from the road.

Not very often, do you see a very creaative and captivating ideas in hoardings. Don't you get tired at seeing ads with women displaying their jwellery or saree or to read scores of lines on some Insurance product. I would have voted for Airtel and Worldspace hoardings and may be to some extent for Hutch too in the recent past, for having some imagination and new idea.

Recently, the English eveninger Midday, had a series of hoardings in Bangalore to mark their launch in the city. And the concept was brilliant, poetic and humorous, a fact, which you would accept if only you have seen the hoardings. The hoarding was sparsely filled; the top left had three phrases one in each line and the bottom right had the logo and the name of Midday - all in a red background.

What made it interesting were the phrases they have come up with. The three phrases covered the three different aspects of the city and at the same time had some common link among them. Sample one here:

Lal Bagh
Purple Haze
Bluetooth Technology

Nothing can put Bang in a nutshell as this: gardens, pubs and IT and don't miss to notice that some colour is common among them. If you like it, here are some other phrases that best characterized the city; with my favourite in the end.

Yo dude
Yean Guru
Yenna Machchan

One ways
By-two coffees
Three million immigrants

Hot Bisibelebath
Cold Coffee
Warm-hearted people

Traffic Jams
Iyengar Cakes
Java Cookies

Low-waist Jeans
Skyhigh Rents
Middleware Technology

And, I am tempted to add these:

Raj Kumar
Deve Gowda
Narayana Murthy

150 Cr Alleged Bribery
1941 Cr Proposed Airport
39000 Cr IT Exports